Hey guys, welcome back to my blog! Over the past few months I have been conducting an authoethnographic research project. I have made this into a blog series consisting of 3 parts: The FollowerThe InfluencerThe Marketer My research series follows my in-depth experience on the platform of the pop-cultural social media app, Instagram. I want … Continue reading Autoethnographic Research Project
Category: #BCM241
Project Pitch
Ethnography Project & Digital Artefact Hey, welcome back! Check out my project pitch below! https://youtu.be/s0PXEDCmdls I have decided to focus on this topic of Instagram branding and marketing as I am currently completing a double major in Marketing and Visual Communication Design, and hence find the topic very intriguing and relevant for my future career. … Continue reading Project Pitch
RESEARCH & ETHICS
Ethnography Project Hey, welcome back! My ethnography project has involved picking a media niche, narrowing down a field site and constructing my research process, but now I need to consider the ethical side of things. All research needs to be mindful of the ethical issues involved in both the process of conducting research and its … Continue reading RESEARCH & ETHICS
Research Process
Ethnography Project Hey, welcome back! In my two previous blog posts, I determined my media niche of branding and narrowed and mapped my field site. I am now at the stage of developing and planning out my research process. The research process enables me to collect data to reveal the interactions and network within my … Continue reading Research Process
Narrowing My Field Site
Ethnographic research - Digital Branding Hey, welcome back! In my last blog, I determined my media niche of branding, however now I need to consider my field site in which I will conduct my ethnographic research. Through constructing a field site, researchers can define the subjects and objects of their research. It involves deconstructing a … Continue reading Narrowing My Field Site
Media Ethnography
Looking into Marketing & Branding Hey, welcome back! My new University subject – Media Ethnographies, has made me question a lot of things. The first being, how did I not know that Ethnographies was even a word? I’ve now learnt that ethnography is a broad term that can be defined as the “writing of culture” or people. … Continue reading Media Ethnography
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