Ethnography Project & Digital Artefact Hey, welcome back! Check out my project pitch below! https://youtu.be/s0PXEDCmdls I have decided to focus on this topic of Instagram branding and marketing as I am currently completing a double major in Marketing and Visual Communication Design, and hence find the topic very intriguing and relevant for my future career. … Continue reading Project Pitch
RESEARCH & ETHICS
Ethnography Project Hey, welcome back! My ethnography project has involved picking a media niche, narrowing down a field site and constructing my research process, but now I need to consider the ethical side of things. All research needs to be mindful of the ethical issues involved in both the process of conducting research and its … Continue reading RESEARCH & ETHICS
Research Process
Ethnography Project Hey, welcome back! In my two previous blog posts, I determined my media niche of branding and narrowed and mapped my field site. I am now at the stage of developing and planning out my research process. The research process enables me to collect data to reveal the interactions and network within my … Continue reading Research Process
Narrowing My Field Site
Ethnographic research - Digital Branding Hey, welcome back! In my last blog, I determined my media niche of branding, however now I need to consider my field site in which I will conduct my ethnographic research. Through constructing a field site, researchers can define the subjects and objects of their research. It involves deconstructing a … Continue reading Narrowing My Field Site
Media Ethnography
Looking into Marketing & Branding Hey, welcome back! My new University subject – Media Ethnographies, has made me question a lot of things. The first being, how did I not know that Ethnographies was even a word? I’ve now learnt that ethnography is a broad term that can be defined as the “writing of culture” or people. … Continue reading Media Ethnography
Research Project Reflection
Findings Summary & Reflection Hey guys, welcome back! With the new remote delivery system being introduced into the University program as a consequence of COVID-19, I became very curious about how students would respond and what areas would thrive or fail. To gain some insight, I conducted a small-scale research project which gathered data from … Continue reading Research Project Reflection
Does Caffeine Impact the Student Experience?
Research Proposal The student experience at University is quite complex and unique according to each individual. When considering what makes up this experience, we encounter a wide range of different factors that uniquely impact the overall student experience. This experience can have a significant impact on graduates’ careers, sense of satisfaction and attitude towards the … Continue reading Does Caffeine Impact the Student Experience?
My Curiosity – The Student Experience
Part 1 What does the student experience mean to you? What does it look like? What defines it? Is it defined by how many clubs’ students are in, what grades they get, how many friends they have, the rooms they learn in, or all of the above and more? The student experience is a multifaceted … Continue reading My Curiosity – The Student Experience
The DA – A Contextual Essay
Hey, Welcome back! For my DA I produced a YouTube, Instagram and Twitter account under the name, ‘Capture By Kayla’. The aim of this ‘brand’ is to provide audiences with insight into the creative process behind content creation, focusing on digitally visual productions. The content I published includes both finished products, such as photos (before … Continue reading The DA – A Contextual Essay
Update On Making The DA
Hey guys, welcome back to Capture By Kayla! For the past 3 weeks, I have continued to create and publish online content for my audiences on social media platforms. However, there’s been some alteration to my mediums due to a lack of audience engagement, attraction, and exposure on my WordPress blog. Whilst the idea of … Continue reading Update On Making The DA
Capture By Kayla 