Hey guys, welcome back to my blog! Over the past few months I have been conducting an authoethnographic research project. I have made this into a blog series consisting of 3 parts: The FollowerThe InfluencerThe Marketer My research series follows my in-depth experience on the platform of the pop-cultural social media app, Instagram. I want … Continue reading Autoethnographic Research Project
Tag: #BCM241
Project Pitch
Ethnography Project & Digital Artefact Hey, welcome back! Check out my project pitch below! https://youtu.be/s0PXEDCmdls I have decided to focus on this topic of Instagram branding and marketing as I am currently completing a double major in Marketing and Visual Communication Design, and hence find the topic very intriguing and relevant for my future career. … Continue reading Project Pitch
Research Process
Ethnography Project Hey, welcome back! In my two previous blog posts, I determined my media niche of branding and narrowed and mapped my field site. I am now at the stage of developing and planning out my research process. The research process enables me to collect data to reveal the interactions and network within my … Continue reading Research Process
Capture By Kayla 