Major Project Development

Branding Animation for Kaylou Graphic Design Welcome back to my major project blog! I am currently in the process of researching, developing and prototyping my concepts and ideas for my branding animation project for Kaylou Graphic Design (Lupton, 2011).  So far, I have not deviated from my pitched proposal, and still aim on making a … Continue reading Major Project Development

Project Pitch

Ethnography Project & Digital Artefact Hey, welcome back! Check out my project pitch below! https://youtu.be/s0PXEDCmdls I have decided to focus on this topic of Instagram branding and marketing as I am currently completing a double major in Marketing and Visual Communication Design, and hence find the topic very intriguing and relevant for my future career. … Continue reading Project Pitch

Research Process

Ethnography Project Hey, welcome back! In my two previous blog posts, I determined my media niche of branding and narrowed and mapped my field site. I am now at the stage of developing and planning out my research process. The research process enables me to collect data to reveal the interactions and network within my … Continue reading Research Process

Media Ethnography

Looking into Marketing & Branding Hey, welcome back! My new University subject – Media Ethnographies, has made me question a lot of things. The first being, how did I not know that Ethnographies was even a word? I’ve now learnt that ethnography is a broad term that can be defined as the “writing of culture” or people. … Continue reading Media Ethnography