Major Project Development

Branding Animation for Kaylou Graphic Design Welcome back to my major project blog! I am currently in the process of researching, developing and prototyping my concepts and ideas for my branding animation project for Kaylou Graphic Design (Lupton, 2011).  So far, I have not deviated from my pitched proposal, and still aim on making a … Continue reading Major Project Development

Project Pitch

Ethnography Project & Digital Artefact Hey, welcome back! Check out my project pitch below! https://youtu.be/s0PXEDCmdls I have decided to focus on this topic of Instagram branding and marketing as I am currently completing a double major in Marketing and Visual Communication Design, and hence find the topic very intriguing and relevant for my future career. … Continue reading Project Pitch

RESEARCH & ETHICS

Ethnography Project Hey, welcome back! My ethnography project has involved picking a media niche, narrowing down a field site and constructing my research process, but now I need to consider the ethical side of things. All research needs to be mindful of the ethical issues involved in both the process of conducting research and its … Continue reading RESEARCH & ETHICS

Narrowing My Field Site

Ethnographic research - Digital Branding Hey, welcome back! In my last blog, I determined my media niche of branding, however now I need to consider my field site in which I will conduct my ethnographic research. Through constructing a field site, researchers can define the subjects and objects of their research. It involves deconstructing a … Continue reading Narrowing My Field Site

Media Ethnography

Looking into Marketing & Branding Hey, welcome back! My new University subject – Media Ethnographies, has made me question a lot of things. The first being, how did I not know that Ethnographies was even a word? I’ve now learnt that ethnography is a broad term that can be defined as the “writing of culture” or people. … Continue reading Media Ethnography